Context
The merger of Rosbank and Société Générale Vostok required a strategy aligned with the French headquarters.
Objective
Develop a customer-oriented strategy and everyday banking model, align them with headquarters and move into implementation.
Role
Customer strategy and implementation project lead; aligned decisions with Société Générale headquarters in France.
Approach
- Customer-oriented strategy and everyday banking.
- Alignment of strategic decisions with Société Générale headquarters in France.
- Support for strategy implementation in the combined business.