Aleksei Veretenov
Practical programs and corporate sessions for business owners, executives and management teams, applying strategy, transformation, leadership and customer business models to company challenges.
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The program connects strategy, business models, operational effectiveness and team development. Participants work on their own management challenges and turn analysis into a change plan.
Practical work on the connection between strategy, organisational design and behaviour, focusing on a culture that supports business objectives.
How to connect strategic choices, a target business model and change execution, using business cases and the company’s own situation.
How leaders maintain direction, align teams and guide change in a digital environment.
Moving from selling individual products to managing customer value and long-term relationships.
How to use customer experience insight to design new propositions and forms of customer engagement.
Developing loyalty through relationship quality, proposition relevance and consistent engagement throughout the customer life cycle.
Using customer journeys to identify cross-functional gaps and prioritise change.
Assessing AI and automation through business needs, process constraints and expected economic value.
How to distinguish digitising existing operations from redesigning an entire process and connect functions to customer outcomes.
Approaches to designing engagement and behaviour in customer and organisational scenarios. The program connects motivation mechanics with practical product, team and customer interaction challenges.
A Senteo team program for developing customer interaction practices. The learning connects the quality of individual contacts, team coordination and a consistent overall customer experience.
A Senteo program on the principles of designing, assessing and managing customer experience. It combines methodology, case discussion and the application of tools to business challenges.
A session on the underlying drivers of business transformation: organisational design, corporate culture and management practices.
A program on strategic choices and business development through business models and change execution.
Training in business models, propositions, distribution and organisational development to support entry into international markets.
An executive development program applying strategy and transformation concepts to practical business challenges. Aleksei Veretenov is the program’s lead facilitator.
A program on leadership, strategy and transformation in a digital environment.
A commercial skills development program built around customer understanding and interaction quality. The learning connects sales objectives with meaningful, long-term customer relationships.
A professional exchange format combining exposure to business practices, case discussion and assessment of their relevance to participants’ challenges. The focus is on management approaches that can be adapted to participants’ own businesses.
Business models and digital transformation for companies entering international markets. The program connects export strategy with customer propositions and sales channels.
An international business development program. The module addresses choosing and building a management model for a global business, aligned with company objectives and market presence.
A practical module on choosing distribution models for international markets. It examines promotion and delivery channels, channel effectiveness and fit with the company’s product.
Guest speaker in the KRSU Mini-MBA programme, in partnership with Eldik Bank.
Partner, programme originator, curriculum developer and professor of the Mancho School Mini-MBA.
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