Business models and digital transformation for companies entering international markets. The program connects export strategy with customer propositions and sales channels.
Format
Modular program / workshop
Audience
Export business owners and executives
Topics
Business models; export strategy; customer propositions; international channels.
Practical output
Development of a business model and international expansion approach.
Program delivery examples
SKOLKOVO — Distribution Models for Export
A practical module on choosing distribution models for international markets. It examines promotion and delivery channels, channel effectiveness and fit with the company’s product.
Format
Modular program / workshop
Audience
Export business owners and executives
Topics
Channel portfolios; promotion and delivery; distribution effectiveness; product fit.
Practical output
Development of a business model and international expansion approach.