Aleksei Veretenov spoke at an SME transformation event in Russia. The talk explored servitisation: moving from individual product sales to a service-based business model and longer-term customer relationships.
Role: Speaker
Speaking and Programs
SME transformation — servitisation
Aleksei Veretenov spoke at an SME transformation event in Russia. The talk explored servitisation: moving from individual product sales to a service-based business model and longer-term customer relationships.