BNP Paribas — segmentation model for headquarters and the international group

Context

A project with BNP Paribas headquarters in France to develop a segmentation model for all countries in which the banking group operates.

Objective

Develop a consistent segmentation model adaptable to the group’s different markets.

Role

Lead of the segmentation and customer model development project, working with BNP Paribas headquarters in France.

Approach

• Development of segmentation and customer models.
• Collaboration with headquarters in France.
• Assessment of group-wide application and adaptation to local market conditions.

Outcome

A segmentation model was developed for application across the group’s countries of operation.