Context
A corporate banking business competing for entrepreneurs selling through major online marketplaces.
Objective
Create an ecosystem of banking and non-banking solutions for sellers and competitive functionality in online and mobile banking.
Role
Project lead for the development of a service ecosystem for marketplace sellers.
Approach
- An ecosystem combining banking products, sales analytics and product promotion.
- Online and mobile banking functionality for marketplace sellers.
Outcome
Following launch, the segment’s customer base grew 30-fold; profit exceeded $15 million in the second year.
Company / project website