Customer Experience Culture Index (CXCI) — customer experience culture

Context

The earlier Customer Experience Culture Index (CXCI) research programme in Russia, Belarus and Ukraine.

Objective

Study customer experience culture and establish a foundation for benchmarking and further company development.

Role

Lead of CXCI research design and delivery.

Approach

• Design and delivery of the Customer Experience Culture Index.
• Research in Russia, Belarus and Ukraine.
• Comparison of findings and preparation of analytical materials.

Outcome

CXCI studies were conducted in Russia, Belarus and Ukraine.