Aleksei Veretenov
RU / EN

Videos and Interviews

The customer lifecycle: from disconnected interactions to a unified model

Aleksei Veretenov explores the relationship between business model evolution and the customer lifecycle. Using examples of communications, preboarding and gamification, he shows approaches to connecting individual interactions into a coherent customer funnel.

Aleksei Veretenov explores the relationship between business model evolution and the customer lifecycle. Using examples of communications, preboarding and gamification, he shows approaches to connecting individual interactions into a coherent customer funnel.

Participants: Aleksei Veretenov

Participants
Aleksei Veretenov
Publisher / venue
Veretenov on Business
Recording language
Russian — per source register
Duration
00:21:19
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