Context
A bank development project built around diagnostics and a portfolio of changes in 2023–2024.
Objective
Develop and launch initiatives across the product model, distribution, customer relationships and culture.
Role
Strategic initiatives and business model development project lead. Delivered by Senteo Inc.
Approach
• More than 20 initiatives across five areas.
• Service packages, overdrafts and themed products.
• Digital funnels, mobile banking and video banking.
• Preboarding, onboarding and reboarding; CRM, incentives and the Five Promises programme.
The product workstream included service packages and thematic offers, including ‘Үй-бүлө’ and ‘резидент эмес’.
Outcome
A portfolio of more than 20 initiatives was developed and launched. The combined potential impact was approximately $10.8 million in additional net profit, including $3.5 million from service packages and $1.1 million from customer lifecycle management.
Company / project website