Context
A private clinic network facing low repeat visits and losses in the hospital admission funnel.
Objective
Move from individual services to long-term customer relationships and integrated medical solutions.
Role
Customer business model, subscription services and MEDSI Premium launch project lead. Delivered by Senteo Inc.
Approach
- Service plans, subscriptions and bundled propositions.
- Personal managers and concierges for proactive engagement.
- Medical coordination and pre-operative test packages.
- Development and launch of MEDSI Premium.
Outcome
A mechanism was created to retain approximately 80% of departing customers. The hospital admission funnel was optimised to prevent the loss of approximately 55% of patients. Potential growth of approximately RUB 2.4 billion a year was identified under the realistic scenario. MEDSI Premium was launched.
Company / project website