Context
Ural FD Bank and its Klyukva retail brand were part of the Perm Financial and Industrial Group (PFPG), which also includes ER-Telecom. The bank’s current brand is Dom.ru Bank.
The work with the bank lasted two years and included support for its leadership on business development and change implementation.
Objective
Deliver a full-scale bank transformation and develop collaboration between the group’s financial and telecommunications businesses.
Role
Lead of the bank transformation and the group’s cross-industry business model development; worked with shareholders and management.
Approach
- Customer and business models, operations and organisational management.
- IT integration, vendor selection, sales and partnership programmes.
- Joint management of transformation programme delivery with the bank’s leadership.
- Integration of capabilities across the bank, telecom operator and other PFPG businesses.
Outcome
During the project, retail operating profit grew by 106%, profitability per customer by 108% and the retail loan portfolio by 121%.
In the first year, retail deposits and account balances grew by 98%, new unique customers by 98%, loans per customer by 123%, deposits per customer by 100% and products per customer by 107%.