Context
The business around which X8Team was formed, providing technology support for launching and developing marketplace stores.
Objective
Develop a service and technology model for marketplace sellers.
Role
Investor; led TandemSeller’s development within X8Team.
Approach
- Support for sellers entering marketplaces.
- Development of sales, analytics and logistics.
- Integration with the group’s platforms and analytics.
Outcome
Approximately 3,000 stores received support and more than 400 were under management. Aggregate quarterly seller sales were RUB 530 million. The business received Ozon technology partner certification and a Breakthrough of the Year award.