Aleksei Veretenov
RU / EN

Strategic Projects

MegaFon — customer model and transformation

Transformation of a telecommunications operator’s customer model through technology, new propositions, corporate culture and customer experience.

Context

A major mobile operator developing its leadership team and transforming its retail and customer model.

Objective

Support strategy execution through technology, new propositions, culture and customer experience.

Role

Customer model and transformation project lead. Delivered by Senteo Inc.

Approach

• Leadership team development.
• Digital transformation.
• New retail strategies and products.
• Pricing, communications and frontline culture.
The work included leadership development and executive training alongside changes to the customer model and frontline culture.

Company / project website