Context
Sensory Lab, a research business within Interise Group: a dedicated neurosensory research practice addressing business challenges.
Objective
Develop the neurosensory research business and its application in commercial projects.
Role
Investor; led development of the neurosensory research business.
Approach
- Investment in the launch and development of Sensory Lab.
- Development of neurosensory research as a distinct business area.
- Development of the research practice across CIS countries.