Aleksei Veretenov
RU / EN

Strategic Projects

Bank CenterCredit + Alfa-Bank Kazakhstan — integration

Integration of Bank CenterCredit and Alfa-Bank Kazakhstan, supporting the creation of a unified bank and strategy execution through the merger.

Bank CenterCreditAlfa-Bank

Context

Integration of two banks following the acquisition of Alfa-Bank Kazakhstan in 2022, requiring the alignment of businesses, processes, technologies and cultures.

Objective

Build a unified bank and execute its strategy during the merger.

Role

Bank transformation and integration lead.

Approach

• Integration of propositions, distribution, RM/CRM, brand, culture, organisational model and IT.
• Establishment of a Strategic Initiatives Committee and approximately 50 working groups.
• Two-week sprints, backlogs, implementation plans and support for internal teams.
• Customer experience and UX training.
Implementation support included backlog development, assistance to project teams and monthly updates to the work plan.

Outcome

The programme launched 52 transformation projects over 2.5 years. The programme implemented 23 initiatives, certified more than 150 training participants and involved over 500 employees. Time to market was reduced from 5 months to 1.5–3.5 months. Approximately 100 branch customer experience improvement initiatives were identified.

Company / project website