Context
A major mobile phone and electronics retailer with approximately 3,000 stores, using its network to develop banking services.
Objective
Improve the shopping experience and design the proposition and processes for launching a banking business.
Role
Project lead for the customer and banking model built around the retail network. Delivered by Senteo Inc.
Approach
- Points- and discount-based loyalty programme.
- Customer proposition and acquisition processes.
- Development of financial services through the retail network.
Outcome
The bank entered the top 100 Russian banks within 18 months of launch.