Context
A major multi-brand automotive group in the CIS undertaking a comprehensive transformation of its customer business model, sales and service.
Objective
Develop a customer-oriented business model and a system of sales and service processes.
Role
Project lead for the automotive retail group’s customer-centric transformation. Delivered by Senteo Inc.
Approach
- Customer-centric business model.
- Sales and service process system.
- Long-term relationships and customer lifecycle management.
Outcome
In the first year of the project, profit from sales increased by 61% and revenue by 18%.
Company / project website