Aleksei Veretenov
RU / EN

Strategic Projects

Telefónica — customer channels and digital communications

Customer journey and service model design connecting technology and communications.

Context

Senteo project experience for a telecommunications company in Spain.

Objective

Connect technological capabilities with customer journeys and sales.

Attribution

Senteo project experience.

Approach

  • Customer journeys, sales processes and customer touchpoints.
  • A digital communications approach.
  • Concept pilots in Spain.
Company / project website